Identity design



Allan Sørensen
Owner / identity designer

Do the trick
Ryttergade 12b, 1.
5000 Odensee C



Design that does the trick
After more than 20 years of experience from advertising agencies on Fyn and Jutland I started my own business in 2019 focusing on design and branding projects more than tactical advertising. Do the trick design impactful brand touchpoints crafted by insights, experience and an ambitious approach to visual design and words.

Brand identity
Logo, visual identity, communication, payoff, brandguide

Visual identity
Design, digital & print medias, designguide

Product identity
Naming, packaging design, concepts, campaign

Campaign identity
Visual identity, communication, concepts, content

Concept identity
Minisites, coffee table books, apparel, exhibitions

I work with my own clients as well as freelance collaborations with agencies.

Freelance collaborations

Alphabetical order

  • Goodwill Film
  • IDNa Group
  • Kreativ Grafisk
  • Masch Agency
  • Nørgård Mikkelsen
  • Zupa Odense

The trick to an impactful visual identity
is to make it reflect your personality
and the appearence you want to recognised for.

Make it resonate with your values
and the mark you want to leave in the world.

Use it to reach your target audience
and the checkpoints you want to achieve.

Design that does the trick