The trick to great design is to communicate facts with emotions and a generous sprinkle of imagination.

Communication that, in the blink of an eye, creates attention and understanding for the viewer.
I create impactful logos and visual identities. Packaging. Websites & content. Coffeetable books.
Crafted by insights, experience and an ambitious approach to visual design and words.
Design that does the trick.

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Hvor mange dybe tallerkner har du opfundet i denne uge?

I har et stærkt produkt eller en ambitiøs virksomhed. I har også noget grafik. MEN, alligevel bruges der uforholdsmæssigt meget tid på at arbejde kreativt og effektivt med jeres publikationer, annoncer eller content til SoMe. Måske fordi designet aldrig er blevet formaliseret og sat i system?

I Do the trick arbejder jeg med identitetsdesign og branding. Gennem 20 år som grafisk designer har jeg skabt mange designmanualer og redefineret grafiske retningslinjer, så de bliver et værktøj til at give struktur, ensartethed, genkendelighed og i sidste ende effektivitet.

Du behøver ikke at opfinde den dybe tallerken hver gang for at varetage virksomhedens udtryk i det daglige. Skal vi få sat skik på din grafiske profil?

Send mig en DM og lad os starte en dialog

When fellow whisky enthousiasts join forces and interests in creating a podcast to talk about whisky I’m on board. The Whisky for Mortals show will launch on YouTube shortly and is visually wrapped by me. Slainté! #whisky #podcast #design #bespoketypography

The foundation for the electoral campaign for Peter Rahbæk Juel in 2021 was this tagline that I created and i collaboration with @scribendodk developed into what became the communication platform. #election #tagline #communicationplatform

Plan A was the primary visual element for the election for the position as mayor of Odense in 2021. It was part of a big campaign where I worked closely with @scribendo on the communication platform. #campaign #mayor #design

When Lucia Care got a deal with Salling in Århus and Aalborg they needed a focus point for their POS setup. I designed a pair of two-of-kind displays from the ground up. Complete with screens, plantboxes and beautiful paintjobs. They recieved a lot of positive feedback for going against the grain in the traditional beauty section of stores. Handdrawn sketch by stregeriet. #pos #design #display #pointofsale

Visual identity for Frivillighedscenter Nyborg. The design should reflect diversity and inclusion. We believe that smiles and joy is the most including emotions. That became the approach for the design. With bright colours, funny characters and overall feel good mood we made a visual toolbox to work it’s magic in the hands of the inhouse staff everyday. #design #visualidentity #volunteer #colorful #illustratio
Illustrations by @stregeriet

Lucia Care is a danish creator of skincare products.
I made name and concept for the digital magazine ‘Your Inner Garden’ by Lucia Care. An inspirational source of holistic lifestyle and wellbeing packed with video, audio and toturials. It’s an emotional platform to support the rational information found in the webshop. #magazine #digitalconcept #webdesign

Communication platform for real estate company MinBolighandel. (Still awaiting Roll out). The new platform focuses on the possibilites you get when you say yes. Developed in collaboration with @scribendodk #communicationsplatform #visualidentity #copywriting

Communication platform for Voldbro Smedie. The duality of the meaning of ‘tæt’ is used to communicate closeness i regards to physical distance and also the quality of the work that they do. Ensuring that no piping og installations are leaking. It became the keyword of both tagline and overall communication. #logodesign #visualidentity #communicationsplatform #tagline #payoff #designguide

Communication elements for Parforholdseksperten. I created a set of heart icons that show different emotions for use in couples therapy. They are a part of the RELOVE model and are therefore named Remotions. The different communication visuals share the heart symbol across the whole visual identity. #communication #visualidentity #therapy #love

Communication for Agrivironment. Telling the world, that your product cleans the stables of nh3 particles and make sure the livestock does not get sick can be done with 100s of words. We chose the best three and made it simple.
#logodesign #visualidentity #communication #co2 #nh3
Illustrations by @stregeriet

Communication for Gelygo. Gelygo is an innovative new product when it comes to removing unwanted water. By tranforming the water to gel you can move the water with a shovel or something larger and save the money from expensive suction machinery. We created the overall communication, storyline, speak and music for their sales explainer film.
#communication #visualidentity #storyboard #music
Storyboard by @stregeriet

Tagline for Bælt. A 3d visualiser, designer snd 3d printning company. Bælt is a 360 degree service provider from idea to finished 3d visualisation. #logodesign #visual identity #3dprint

Communication for data Security expert Karsten Vendler. Shedding some light on common blind spots and making people react to prevent them before they becoma a problem. #communication #visualidentity #data #it

Product name developed for Agrivironment. The name is a combination of Agri (from the company name Agrivironment) meaning farming and Vea meaning the right path. I made it into a logotype to create personality and recognision. #logodesign #productname #agriculture

Communication concept for Parforholdseksperten. Therapist Charlotte Smith had created a model for her sessions and needed a visual representation for the model and her overall visual presence. #logodesign #visualidentity #therapy #lovewins

Mission statement for Agrivironment. The decrease og environmental impact i very close to the heart of Agrivironment. We therefore made a graphic mission statement to be used on clothing and communication materials. #copywriting #communication #environment #emission #co2 #agriculture

Company name and logodesign for Joovo. Joovo specialises in industrial optimization of product lines and production. The name is from the latin word adjuvo; meaning usefull and profitable. #logodesign #visualidentity #data #it

Logodesign and webdesign for journalist, photographer and globetrotter Simon Staun. #logodesign #webdesign #photography #journalism #travel

Allan Sørensen
Context Creator ⊹ Art Director ⊹ Owner

Do the trick Aps
Ryttergade 12B, 1. ⊹ 5000 Odense C.
30 82 43 32 ⊹ Send mail
Cvr. 41663766

Be ambitious, it’s contagious
So is being an asshole